Tutors:
Chris Bennett, Oxford University Press
Annika Lindemann, Taylor & Francis

Overview:
This course aims to provide guidance on the most effective routes to market, for smaller publishers who intend to make digital versions of their books available, or are already doing so. It will take an interactive, group-led approach to solving problems and/or identifying opportunities around each of the questions listed below:

Programme:

• What content do you have already (i.e. subject areas, types of books, frontlist/backlist) and what might the best online business models be for these different content types? What should go online first?
• How should you mitigate risks like piracy and potential loss of print revenue? How significant are these risks?
• What rights implications are there likely to be?
• What technical issues (e.g. formats, metadata, functionality, security) will you need to address?
• Should you develop your own delivery platform, use a platform provider or opt for aggregators' services? If the latter, which ones?
• What sales and marketing strategies should you adopt for online book content? Is the market different from print, and if so in what ways?
• If you sell online journals already, can you deliver ebooks in a similar way?
• Will you get a good return on your investment, and how quickly?
• Are there any new opportunities for print book sales?
• From digitised books to content born online - what's next?

Learning objectives - by the end of the course delegates will be able to:
Understand how to take their books business online in a cost-effective and sustainable way.

Who should attend:
If you work in editorial, sales, marketing or any position concerned with strategies to take your book content to market, then this course is for you.

Delegate Comments:

The course tutors were great with indepth knowledge that was clear throughout the course.
Anita Manbodh, Hymns Ancient & Modern

Further Information
Barbara Holmes telephone +44 (0)1993 772 727 (email)
Amanda Whiting telephone +44 (0)1865 247776 (email)

Fees (including lunch & refreshments)   
ALPSP Members: £345.00 excl VAT (£405.38 incl 17.5& VAT)
Non-members rate £490.00 excl VAT (£575.75 incl 17.5% VAT)

Booking Form

Venue: 76 Portland Place, London W1B 1NT (tel +44 (0)20 7470 4884; map)

The course starts at 0930 (with coffee and registration from 0900) and finishes at approximately 1700.  Tea, coffee and lunch are included.