Getting the most from Journal Publicity (details)

Tutors: Julia Lampam, John Wiley & Sons Ltd and Alexa Dugan, Wiley-Blackwell

Wednesday 15 September, London, UK (full day)

This course will use a variety of methods, including case studies and practical workshops, to examine how publicity and media management can help achieve key journal marketing objectives.

Licensing your Content (details)

Tutors: Jenny Pickles, John Wiley & Sons and Martin Delaney, Copyright Licensing Agency Ltd

Wednesday 22 September, London, UK (full day)

This workshop will outline the development of electronic licensing and demonstrate how it relates in practice to the growing range of licence arrangements that are now available for all content - books, journals and databases.

Commissioning Book and Journal Content (details)

Tutors: Sarah Kennedy, Emerald Group Publishing Ltd and Charlotte Brabants, Oxford University Press

Tuesday 28 September, London, UK (full day)

This course considers ways in which to develop and manage a commercially successful book list and academic journal launch programme. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice and relevant tips and techniques to commission successful content and titles.

Fundamentals of Journal Finance (details)

Tutors: Oliver Callaghan, IOP Publishing and Paul Campbell, Elsevier

Thursday 30 September, London, UK (full day)

What do all those financial terms mean? Can you make any sense of the financial information provided to you? This course will provide an in-depth look at journal finances with an overview of profitability, revenue streams and expenses.

Effective Journal Editorial Management (details)

Tutors: Rebecca Marsh, Emerald Group Publishing and Jamie Humphrey, Royal Society of Chemistry

Thursday 21 October, London, UK (full day)

Considering various approaches to effective journal management and relationship building, this course enables delegates to build on their skills to be more effective in meeting the day-to-day challenges of journal publishing, changing business models and editorial processes.

Project Management for Publishing (details)

Tutors: Jim Russell, Consultant and Ann Addison, Wiley-Blackwell

Wednesday 3 November, London, UK (full day)

This practical workshop will demonstrate, through the use of case studies, how to apply effective project management techniques within publishing to ensure success.

Acquiring and Selling Publishing Content (details)

Tutors: Richard Lane, Farrer and Co and Geoff Nuttall, Publishing Consultant

Wednesday 10 November, London, UK (full day)

This workshop will examine the issues, decisions and legal processes involved in the acquisition and sale of content or publications and demonstrate how to achieve these as successfully and as smoothly as possible.

Creating High Impact Marketing (details)

Tutor: Joseph Kenneway, TBI Communications

Thursday 18 November, London, UK (full day)

Successful, result-orientated marketing involves creating high-impact online and print material. High-impact material can help build brands, develop customer loyalty and generate revenues.

Fundamentals of eProduction (details)

Tutors: Mark Edwards, Publishing Consultant and Al Troyano, Wiley-Blackwell

Wednesday 24 November, London, UK (full day)

Whether your production facility remains in-house or you have an outsourced arrangement, a knowledge of underlying technologies and associated jargon is essential. This course explains the current, common technologies used within the production workflow.

Journal Development (details)

Tutors: Pippa Smart, PSP Consulting and Diane Cogan, Consultant

Monday 29 November, Oxford, UK (full day)

This course examines development strategies for individual journals. By providing a solid overview of the publishing world and considering current and future market trends, it will enable delegates to position their journal within this context.